Response to Brad Hill on Google AdWords Ads

Hi Brad! I liked Google for Dummies. I want to take a look at "Building Your Business with Google For Dummies"; it's currently on my miles-long reading list.

I wanted to respond to one of your posts at http://google.weblogsinc.com/entry/1234000483024412/ where you notice Google putting 12 ads on to their search results pages. I have two observations to make.

My first observation is that this is something that tickled me a while ago. The text ads were a great ad medium simply because they were so non-intrusive and thus less likely to provoke the ire of the average search engine user. Remember when Google was running four ads or so per search result? Could you imagine AltaVista trying to put just four banner ads on a search results page? Everybody would go ack! Twelve banner ads on a page would be absolutely unacceptable. But Google's text ads are less obtrusive and in my observation more targeted, making them on the whole far less annoying, even in quantities of a dozen.

... just like on your pages, which is my second observation. Your page mentioning Google's ads has itself twelve ads, eight of them from Google's AdWords ads. This observation is not meant as a knock; to me it simply shows when the content is good and the ads are for the most part targeted, it's just not that big a deal, whether you do it or Google does it.

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